looking as an anthropologist

Methods from anthropology

Jitske Kramer

Looking as an anthropologist

You want to learn how to see the cultural patterns in your organization. To understand the ranking among people quicker, estimate the different interests and hear about the success and worries from the people themselves. Not with a questionnaire but by observing and talking to people. A bit like an under-cover-boss. Or applying ‘management-by-walking-around’ with greater depth.

In this keynote you will learn how to slip into the group rapidly and learn the culture from the inside out. Jitske Kramer will talk about how she applies the research techniques used by cultural anthropology into working with organizations. Participatory observation: a way of watching and interviewing people to understand people better in their context. It challenges you to really look differently at the same reality.

‘The real voyage of discovery consists not in seeking new landscapes, but in looking with new eyes’.

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About us

HumanDimensions looks at companies and organizations through the eyes of an anthropologist. How do people shape cultures and cultures shape people? We travel around the world looking for ways of building strong tribes, safe for diversity and ready for change. And we bring our findings to the world of organizing and cooperating through our excellent keynote speeches, master classes and training courses. Deep Democracy. Inclusion. Diversity. Organizational culture. Leadership.

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